How to Use Press Releases as an Internet Marketing Strategy
If there has ever been a time when you have felt reluctant to write an effective press release, simply because you were not sure how to go about it, then take a look below where you will find some really useful advice. Writing an excellent press release is far easier than you would expect!
When your business releases a new product or service or just does something worth telling everyone about, a press release is the way to make it known to the world. A good press release is basically a good news story and yours will be welcomed by the journalists and writers on the Internet who work hard to educate and keep the general public informed.
These professionals will either submit your press release as it is or they may use it as a starting point to write an article about your company news. As a result, the publicity you receive will add to your credibility and is likely to produce a whole new range of customers. As a good press release is potentially more valuable than advertising, as far as generating more leads to your business is concerned, you are likely to want to write as many press releases as you can.
There are three important parts to a good press release. First of all, the headline which requires a great deal of thought. After all, this is what has to catch the attention of the reader and encourage them to read on. Next comes the introduction which should be short, to the point and most of all interesting. The body runs on from the introduction and supplies the what, when, where, who and why answers to the questions in the minds of the readers. As a rule good news stories are usually centered around people, so these elements of the press release should concentrate on the people aspect of the story.
The press release, of course, needs to be up to the minute and reporting on something which has just happened. Keeping it short and sweet, usually in the region of 400 – 500 words, it should be grammatically correct, truthful and contain only facts. If this is not the case the press release is not likely to be published.
Paragraphs should contain three of four sentences as this is generally accepted as being easier to read. It is best not to include photographs in the press release. If photographs are particularly significant, they can be posted on a website referred to in the press release.
It is wise to include details about your company background at the end of a good press release. A short section headed "about us" and your contact details for anyone wishing to get in touch with you are useful information for the reader.
Traditionally, the press release will close with the "###" symbol which indicates that it is complete.
About the Author:
Judith Hoelscher is an internet marketer, and author of several internet marketing related articles and reviews. You can find more informative articles and resources at: http://www.the-internet-marketing-tips.com
Article Source: ArticlesBase.com - How to Use Press Releases as an Internet Marketing Strategy